PR and social media are both based on communication but social media with its real-time messaging, amplifies your message, allowing PR to be stronger and more impactful. Content published via news releases, emails, and other PR related means can live longer, spread faster and reach further with the help of social media.
Content amplification is a multichannel approach that uses paid, owned and earned media to promote and distribute content. The goal of amplification is to increase your brand’s reach while encouraging your audience to move seamlessly through your sales funnel. Content amplification is not a one-off task.
Unlike most agencies, we don’t judge our social campaigns on reach and impressions. Instead, we build campaigns that prioritise engagement to ensure your message hits home.
We work with a specialist network of journalists, bloggers and influencers to position your brand on the most appropriate websites and blogs (think micro-influencers rather than the Kardashians). We then receive high-quality backlinks and social media mentions that help our clients improve their rankings on SERPs.
We created content to populate the Universal Print Blog. The blog is an essential communications resource for MPS Monitor as it sits within Microsoft’s tech community pages and highlights the company’s integration with Azure and Office 365 solutions.
We created a selection of Facebook retargeting ads to support the Engage. programme for Hyundai dealerships. They were designed specifically to increase ROI and create lookalike customer models.
We started off in the data business and have developed our skillset and team to extract the most from this information. Engaging content, informative copy and elaborate design help us push your business to a whole new level.
We deliver a cost-effective solution that supports your growth and allows you to focus on driving your product's growth without having to worry.